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Who is John LaPerch


Why John LaPerch?
 A web and social media professional

PhotosWriting | VideosWebsites | Leadership

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Who is John LaPerch


Why John LaPerch?
 A web and social media professional

PhotosWriting | VideosWebsites | Leadership

Who is John LaPerch

I always find it odd that I struggle somewhat telling the story of who I am and how I can benefit an organization when filling out an application or creating my resume.  Odd, because this is what I do so well for others..be it person, a business, or a school.

Maybe it's because my work is different from others.  I have a great knack for investing myself in the culture of a new job and learning what is important for the world to know about them and turning that into marketable material across multiple channels.  The good news?  I get old-fashioned, measurable results....whether it's an Adwords campaign, a microsite or any all social channels, I have a history of getting great results.

I love to show people how my passions can help them succeed online.

 
 

Photos


Photos


Photos....It's how to write a story without a pen.


Salisbury at Night was inspired by my newfound love of photography.  My eldest daughter Emily was in the play at Salisbury.  Her participation required my wife and I to meet every day for three months halfway between Salisbury School and our home in New Milford.  While she rehearsed, I would often work until 10 or 11 p.m.   One spring night, I took my trusty Nikon and took a "shot' at night photography.  The resulting photos were among my favorites that I had taken during my tenure.

Photography by John LaPerch.


Every Day Life...

Connecting prospects, parents and donors back to their experiences through visual story telling is key.  I always tried my best to tell that story.  I took thousands and thousands of photos...here are some samples. 

More of my photos are online at http://salisburyschool.smugmug.com.  Check out the years from 2011 to 2014.

 
 
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Writing


Writing
Connecting People to shared experiences.

Writing


Writing
Connecting People to shared experiences.

I wrote a great deal at Salisbury...from website content to social media.  I loved that there were so many stories to tell.  In my own life I love to write too, I tend toward the informal, but hopefully it comes across as engaging.  My mom seemed to like it.


I came up with idea of honoring a student or students each week at school meeting.  The result was a new tradition called "That's a Knight"

Here is the program description and a link to the page.

"In an effort to highlight students who exemplify the ideals of a Salisbury Knight, we have developed the "That's a Knight" Award. The program recognizes students who go above and beyond, who prove to have a strong moral compass, who give back to our community and who clearly display the qualities of a Salisbury Gentleman. Faculty and staff have the opportunity to nominate students who they feel deserve recognition for doing good on campus. Students can be nominated for any number of things, all surrounding the idea of giving back to our community. Each Wednesday at school meeting Mr. Chandler recognizes one of our students, inviting him to the top of the Senior Steps and will award him the "That’s a Knight" lapel pin in recognition of his selflessness and dedication to the Salisbury brotherhood."

http://www.salisburyschool.org/thats-a-knight


Salisbury had a long tradition of teaching boys.  I used this fact to develop a blog written by faculty and staff where they used their voices to write anecdotal pieces sharing their insights on teaching young men.   The idea was to promote the fact that Salisbury considered itself an expert on how to reach boys and get the most out of them.

http://www.salisburyschool.org/teaching-boys


Sample of social media style.

For more social media posts...check out Salisbury School Facebook page any time from August 2011 - August 2014

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Websites


My life is online

 

Websites


My life is online

 

I've been a part of or designed close to 1500 websites in my life...here are a few that are on my radar right now.

You have to pay the mortgage (I do work at a school after all) and this site has been doing that for me and my partner for 10+ years.  Not my prettiest site but we own the market for this product through excellent online marketing.


Truth be told I live to develop content.  This school offered me a great opportunity to develop unique content and tell a great story.


Still very proud of the work I did here.  Our design was the beginning of a trend as a few other schools outright copied the design (and in some schools even improved on it a bit, I'm talking to you Hathaway Brown).

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Videos


Videos

Videos


Videos

I've been in love with the video medium my whole life...working in the field for a long time but never really getting to create.  In the last few years I have been lucky to be able to create a number of video pieces that reminded me why I was in love.

The stories highlighted on this video grew from short essays that students wrote about pivotal moments that Salisbury helped them embrace. We are proud of the boys and their candor in sharing their stories on camera.  I helped produce this video and it was used extensively during the For The Boys campaign.

A very personal chapel talk I wrote detailing my journey that led me to Salisbury.

Chapel At Salisbury was an integral part of life on the Hilltop.  I made sure to capture it each time the boys gathered.

The normal school holiday video is usually nothing more than a bad music video.  My last year at Salisbury I tried to elevate the medium by giving it some real depth.  It seemed to have worked.

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Leadership


Leadership

Leadership


Leadership

People and projects...giving space and strategic guidance to allow professionals to flourish.

SIS integrations - led teams of individuals from multiple departments on major integration of student information systems on blackbaud, veracross and senior systems.

LMS rollout and training - led faculty on the adaptation and training of new Learning Management Systems on finalsite, veracross and senior systems platforms.

Campaign - ran the online portion of the annual February face off challenge, an annual fund challenge among peer schools.

Web management - provide strategic and day to day  project management for multiple schools as both an employee and consultant.